Cynthia Systems on Monday, September 18, 2023

Cynthia’s Big Brain, Little Brain Algorithm

In the contemporary digital landscape, a search algorithm's prowess is gauged not merely by its ability to decipher keywords but by its aptitude to grasp the intricate depth and cultural nuances of a query. Such proficiency transcends necessity, marking the dawn of a transformative revolution in search capabilities. Cynthia Systems exemplifies this evolution, grounding its approach in a harmonious fusion of innate wisdom and lived experiences through the Big Brain, Little Brain algorithm. Let's dive deeper into the world where philosophical legacy meets modern-day innovation.

The Inception at Eden Locke: Melding Philosophy and Technology

Amid the unique challenges of a level 5 lockdown in the United Kingdom in January 2021, Cynthia's technology founder found solace in Edinburgh’s Eden Locke hotel, drawing inspiration from its distinctive design aesthetic. Here, in this haven of tranquility and intellect, the foundational concept of Cynthia Systems was conceived and nurtured. This locale, bearing references to the enriching philosophical ideas of the enlightened thinker John Locke and the paradisiacal imagery of the Garden of Eden, became the incubation ground for the idea that stands tall as a beacon of green empiricism and the theory of mind today.

“Edinburgh is alive with words.” —Sara Sheridan, Writer
The Big Brain: Our Innate Knowledge Reservoir

Central to Cynthia's proprietary framework is the Big Brain, a cutting-edge representation learning model that serves as a vast repository of global knowledge. This state-of-the-art model processes queries, converting natural language into intricate multi-dimensional representations that capture meaning and nuance at depths hitherto unexplored. This transformation stems from an intricate production process in our Big Brain factory, where we consistently train the model on trillions of tokens. This rigorous training regime ensures the Big Brain stays attuned to contemporary world knowledge, encompassing evolving global zeitgeist trends, and ensuring it remains an ever-expanding reservoir of information.

Little Brain: The Adaptive Expert

At the heart of our system is the Little Brain, an adept learner that dives deep into each product detail page, striving to fully grasp the extensive knowledge volumes of the Big Brain. Picture the Little Brain reading the AI thought bubbles of the Big Brain, visualizing them as intricate tensors: multi-dimensional arrays that encapsulate vast common knowledge and reasoning. These tensors infuse the Little Brain's architecture, bestowing upon it seemingly genius-level traits in common sense reasoning and relatability. The result is a masterful extraction of insights, culminating in domain-specific rankings based on neural activations.

Collaborative Intelligence: Resolving the Age-Old Debate

Big Brain and Little Brain synergize seamlessly, uniting deep-rooted and acquired knowledge to enhance the search journey. This unique tandem provides an unparalleled, instinctive search experience. Cynthia embraces both types of wisdom, championing a comprehensive perspective. In doing so, Cynthia answers the long-standing debate by blending the best of both worlds.

"Intelligence refers to the efficiency with which current situational awareness can be translated into optimized performance across a broad spectrum of potential future scenarios." —François Chollet, On the Measure of Intelligence
Cynthia's Avant-Garde Approach to Search Optimization

Cynthia ushers in a transformative search experience tailored for user success and deeper engagement. Our advanced language model produces multidimensional arrays for queries, which a domain-specific subsystem refines into weighted rankings. Each result is assigned a "fractional mindshare" indicative of its relevance to the user's intent. This strategic allocation method, honed through cutting-edge neural processing, sets a new gold standard in search technology.

Revolutionizing Hotel Discovery with Cynthia and Telegraph Travel

Embarking on an ambitious mission to redefine the landscape of travel and hospitality, Cynthia delves into the rich and expansive database of The Telegraph, a revered multimedia news brand boasting over a century and a half of unparalleled credibility and authority. The task at hand is no small feat; to navigate through an extensive repository of over 11,000 hotels, spread across more than 1,300 globally renowned destinations, each bearing the seal of approval from Telegraph Travel's seasoned experts. Harnessing the power of her signature Big Brain, Little Brain algorithm, Cynthia eschews conventional methods of labeling and annotating sentences, instead opting for a comprehensive web crawling strategy. This approach facilitates a deep and nuanced understanding of hotel characteristics gleaned directly from expert critiques, fostering a seamless and enriched Search & Discovery experience.

The Limits of Conventional Search: Navigating Beyond 'No Results Found'

In the landscape of modern travel, where choices are vast and the world feels more connected than ever, the quest for the perfect getaway often hinges on more than just a destination. We're propelling search into a new dimension, one that values the emotional and experiential aspects of travel as much as the physical destinations. Envision planning a vacation not constrained by a pinpoint on a map but guided by the ambiance, feelings, and experiences you seek. Searching for a concoction of 'beach and cocktails with gourmet food' should lead to curated experiences, not the discouraging 'no results found' page. Traditional keyword searches fall short in capturing the essence of such desires.

Empowering New Dimensions of Travel Search

In the vast realm of travel search, Cynthia redefines the meaning of precision and personalization. By tapping into the multi-layered query "beach and cocktails with gourmet food," Cynthia triangulates the search criteria, curating results that are globally diverse, representative, and astoundingly relevant. Cynthia's methodology ensures results are both ranked in terms of relevance and configured for ease of confirmation, aiming to make users feel deeply understood. By employing a dual positional and relevance-based objective function, the search results foster a sense of global connection, while also resonating with the individual user's intent.

The Pinnacle of Extrapolative Cognitive Search: Cynthia's Distinct Edge

Cynthia is not just another search mechanism; Cynthia is an emblem of extreme generalization. The backbone of our system is designed to hold vast learning dimensions, not just to understand or interpolate but to extrapolate beyond conventional boundaries. This intrinsic ability plays a pivotal role in shaping Cynthia's conversion funnel, ensuring that even the most imaginative and unorthodox queries find resonance. Whether a user is driven by pure curiosity or a unique creative impulse, Cynthia stands ready to assist. We've set our standards high, aiming for Cynthia to be an inclusive platform that resonates subjectively with everyone worldwide. An exemplar of this is when posed with the intriguing query: "fun for engineers." While this seemingly falls outside the purview of traditional expert review training data, it indeed taps into Cynthia's adeptness in marrying large-scale common knowledge with the subtleties of travel preferences, showcasing both her extrapolative prowess and intricate interpolation capabilities.

Unlocking Hidden Gems through Intelligent Search

The true brilliance of this technology is vividly illustrated when you engage it with distinct search criteria, such as finding a hotel that is "fun for engineers." Just such a query presents Hotel EMC2 in Chicago, named after the legendary Albert Einstein, as the premier recommendation. This result is not just a nod to a great mind, but a testament to the depth and intelligence of Cynthia’s Cognitive Search capabilities, perfectly aligning with the intricate, fascinating, and quirky demands of engineers on vacation. The responses highlight establishments that echo business-friendliness alongside uniqueness and keen design elements, presenting a curated selection that promises an extraordinary experience, attuned to the very specific preferences of her user. Cynthia doesn't just find a place to stay; Cynthia unlocks destinations that resonate with individual passions and pursuits, redefining the concept of personalized search in the travel sector.

Our Unique Value Proposition: A Well-Guarded Secret

In a realm where the benchmark for trust is continually evolving, the cornerstone of Cynthia Systems remains unshaken, grounded in the meticulous craft akin to a renowned craft brewery jealously guarding its unmatched brewing process. This parallel aptly mirrors our ethos as we hold the intricate details of our Big Brain, Little Brain algorithm close, securing the sanctity of a process that is as distinctive as it is effective, carving out a unique space for Cynthia in a competitive landscape. Much like a craft brewery that protects its unique brewing process, the exact workings of our Big Brain, Little Brain algorithm remain our well-guarded secret. This proprietary technique is our unique value proposition, promising a search experience that stands unparalleled in its depth and understanding.

Stepping into the Future with Cynthia

As we stand on the threshold of a groundbreaking epoch, Cynthia extends a warm invitation for you to become an integral part of her transformative odyssey, a venture delineated by continual innovation and grand visions for the future. This is a journey that's not just grounded in deep learning and the highest pinnacles of current technological advancements, but one that embodies a beautiful synthesis of technology and philosophy, aimed at carving out spaces that are intelligent, intuitive, and resoundingly human.

Join us, as we step into a future brimming with potential, where Cynthia leads the charge, reimagining the boundaries of what is possible, guiding us in a world where every search is a step towards a richer understanding and a more connected, intelligent world.


Elana Kensington
December 4, 2018 at 3:12 pm

Absolutely blown away by the concept of Big Brain and Little Brain working harmoniously to create a search experience that seems almost human in its understanding! I appreciate the approach of merging innate and experiential knowledge — it's like having the best of both worlds. However, I am wondering how it adapts over time with the ever-evolving data and consumer preferences. Does anyone have insights on this?

Seraphina Day
December 4, 2018 at 3:12 pm

Hi Elana! From what I understood, the Little Brain models start as blank slates, absorbing and learning from a vast pool of data, which means they are continually evolving and adapting to new information. It's like they grow more 'experienced' over time, fine-tuning their abilities to offer more precise results. Plus, the feedback loops mentioned in the blog post seem to be a tool to facilitate constant growth and learning, creating a virtuous cycle for enhanced performance. It sounds extremely promising, especially for e-commerce platforms.

Calliope Tam
December 4, 2018 at 3:12 pm

Seraphina, you nailed it! The constant learning and adaptation process is what caught my eye too. It ensures that Cynthia remains relevant and efficient over time, without requiring constant manual updates or configuration. It's a dynamic system, much like a living organism, adapting and growing with every interaction. Moreover, I find the grounding of this tech in the philosophy of John Locke and the nod to green empiricism quite fascinating; it adds a layer of depth to the technology, giving it a philosophical grounding that is both enlightened and rooted in natural principles. Cynthia seems like a revolution in e-commerce, offering not just a search solution but a discovery journey grounded in deep philosophical principles.

Elana Kensington
December 4, 2018 at 3:12 pm

Yes, Calliope, the philosophical underpinning really gives it a different edge, kind of marrying technology with deep thoughtful processes. I am also curious to see how Cynthia stands the test of time, it certainly seems equipped to grow and adapt which gives it a substantial grounding to be a formidable force in the e-commerce space. It's encouraging to see tech advancements that are grounded in such robust and flexible foundations!